Meet Demar,
Founder & CEO

The world does not need more noise. It needs more ideas worth believing in.

Ideas that challenge how we think. Creativity that makes us see something differently. Leaders willing to say something that actually matters. Artists, organizations and businesses with the imagination to move culture forward rather than simply keep up with it.

Those are the people I built Muse Momentum to work with.

In Greek mythology, the nine Muses were the source of inspiration behind poetry, music, history, storytelling and the arts. I have always been drawn to what they represent: the spark that gives an idea life.

But inspiration alone rarely changes anything.

It needs a point of view. A story people can understand. A platform that gives the idea somewhere to go. And enough momentum to move from something interesting into something influential.

That is my work.

I am a CMO-level marketing, communications and growth strategist with 20 years of experience helping creative people and organizations turn what they know, believe and create into something other people can see, understand and act on.

I have spent my entire career behind the scenes helping agencies, executives, and organizations become more influential.

At Allison, I helped build a global marketing and editorial engine that generated more than 3.4 billion earned media impressions, 600 new business leads and 200 pieces of original content. I helped turn agency expertise into proprietary platforms including Purpose Under Pressure and Brandgeist IQ, giving the business ideas it could credibly own rather than simply more content to publish.

At Ketchum, I helped close $3.8 million in new business.

As CMO of Bader Rutter, I helped advance the agency's Mental Equity platform through executive visibility, original thinking, media partnerships and industry programming with outlets and stages including PRWeek, The Drum, AdAge and POSSIBLE.

Throughout my career, I have helped shape award-winning reputations, executive platforms, cultural conversations, new business strategies and high-visibility industry moments from Cannes Lions International Festival of Creativity to intimate executive roundtables.

But the numbers are only evidence of something I believe more deeply:

The best marketing does not manufacture relevance. It uncovers what is already meaningful and gives people a reason to care.

That is where Muse Momentum comes in.

I work with people who have something worth moving forward.

• For a founder or executive, that might mean finding the idea they are uniquely qualified to lead and turning it into a point of view that earns invitations, influence and opportunity.

• For a creative agency, it might mean uncovering the story hidden inside exceptional work, sharpening why the firm deserves to be chosen and building the thought leadership, content and new business platform that turns reputation into demand.

• For an artist or cultural organization, it might mean helping audiences understand the significance of the work without reducing its complexity, then building the narrative, partnerships and visibility that allow it to reach the people who should experience it.

• For an organization trying to introduce a big idea into the world, it might mean transforming research, expertise or cultural insight into a compelling platform, conversation, event or experience that people want to participate in.

The disciplines change.

The question underneath them rarely does: What is the most powerful thing here, and how do we help more people see it?

My work lives between strategy and imagination, culture and commerce, meaning and momentum. I bring the commercial perspective of a CMO, the narrative instincts of a communications strategist and the curiosity of a lifelong student of art, culture and human behavior.

I am not interested in helping clients become louder for the sake of being noticed.

I want to work with people creating something worthy of attention in the first place.

If you have an idea, body of work, business or point of view that could change how people think, feel or see the world, let's give it the strategy, story and momentum to travel.