Meet Demar,
Founder & CEO

In Greek mythology, the nine Muses were the source of inspiration behind poetry, music, history, storytelling and the arts. They represented something I have always believed: every meaningful idea begins with inspiration, but it takes intention, strategy and momentum to bring it into the world.

That belief inspired the name of my consultancy, Muse Momentum.

I am a CMO-level marketing and communications strategist with nearly 20 years of experience helping influential individuals, artists, creative agencies and organizations turn expertise into influence, stories into belief and bold ideas into growth. I have led enterprise marketing for global agency networks, built thought leadership platforms that generated billions of earned impressions and developed brand, content and business development strategies that created measurable visibility, demand and revenue.

My work sits at the intersection of strategy, storytelling, culture and commerce. I help clients clarify what makes them valuable, define the space they can credibly own and build the platforms that allow their ideas to travel. That may mean positioning an executive for greater visibility, helping an artist connect remarkable work with the right audience, sharpening an agency’s story or transforming a proprietary idea into an influential platform.

I know how to find the larger opportunity inside a complex challenge and turn it into a clear narrative, a compelling experience and a practical strategy for growth. I bring the perspective of a marketer, the rigor of a communications leader and the curiosity of someone who has always been drawn to the power of art and culture to change how people see the world.

That passion is now shaping the next chapter of my career. I am completing a Master’s in Art Business at Sotheby’s Institute of Art and serve on the board of Craft in America, a national nonprofit and producer of the Peabody award-winning PBS documentary series dedicated to celebrating American craft as fine art. My growing art market expertise deepens the value I bring to artists, cultural organizations and creative businesses, while strengthening the perspective I offer every client working to build relevance, reputation and lasting value.

As a biracial Black and Korean woman based in Chicago, I bring a cross-cultural and globally minded lens to my work. I understand that the strongest ideas often emerge where different experiences, disciplines and perspectives meet.

Muse Momentum exists to help those ideas move.

If you are building something meaningful and need the strategy, story or platform to carry it forward, let’s create the momentum it deserves.