Why B2B has a memory problem - and how marketers can fix it
B2B marketers have become experts at measuring what buyers did yesterday, but far fewer know whether they're building the memory, meaning and belief that will influence choices tomorrow. That’s a big problem in today’s market.
Follow A Wandering Soul on Substack
I recently launched A Wandering Soul, a Substack where I share personal essays and reflections on family trauma, identity, resilience and the long journey of finding your way back to yourself.
Why Intersectionality Matters All Year Long
Companies need to rethink leadership development, mentorship, and programming with the understanding that employees bring intersectional experiences to work every day. That means creating space for people to be their full selves, not just the parts that fit within corporate comfort zones.
Unraveling cancel Culture: The Vanishing Art of Healthy Debates
Cancel culture can also breed echo chambers, where like-minded individuals surround themselves with people who share their beliefs, leading to further polarization and a lack of empathy toward differing viewpoints.