I turn authority into influence & reputation into demand.

I have spent my entire career behind the scenes helping agencies, executives and organizations become more influential.

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As Chief Marketing Officer at Bader Rutter, I was brought in to build a more intentional marketing function and expand the reputation of an agency best known for agriculture into a broader national B2B, food, beverage and pet-care conversation. I helped bring its proprietary Mental Equity™ POV to market while building a connected visibility strategy across executive thought leadership, media partnerships, major industry conferences, awards, social media and demand generation.

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I helped reposition Creative Theory Agency for its next era. The work gave the agency a clearer market position, a unified language system and a practical growth roadmap for entering new categories without abandoning the cultural credibility that made the agency distinctive.

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At Current Global, part of The Weber Shandwick Collective, I built the agency’s first integrated marketing and business development function, transforming a reactive approach to growth into a more disciplined engine for positioning, prospecting, thought leadership and new business.

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At Current Group, I helped turn a newly formed agency group into a more coherent market proposition, connecting portfolio strategy, audience insight and original thought leadership to give the business a clearer reason to be chosen. I concepted and led original research on how political polarization and cancel culture are reshaping brand decision-making, then used the findings to spark a provocative PRWeek roundtable at Cannes Lions International Festival of Creativity (2025).

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At Ketchum, I led new business strategy and built knowledge systems for the global communications firm, securing new business with brands including 7-Eleven, Norwegian Cruise Line, Orangetheory Fitness, and Target, while earning three internal awards for new business excellence.

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At Allison Worldwide, I helped build a global marketing and editorial engine that generated more than 3.4 billion earned media impressions, 600 new business leads and 200 pieces of original content. I helped turn agency expertise into proprietary platforms the business could credibly own, creating ideas that built reputation, generated demand and opened new paths to revenue.

Your next chapter needs more than a good idea.

It needs a clear position.

A story people can believe in.

And a strategy that keeps it moving.

let’s build the momentum to carry it forward.

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